Mike Hoffer, MPA
In 2004 I founded Snow's Cut Media. The main avenue of business was our magazine Snow's Cut Monthly. Starting and operating a business is difficult, time consuming, all encompassing and very rewarding. I created the business plan, organized the legal entities, set goals, managed staff, wrote budgets, sold advertising, developed and implemented our marketing plan and managed the day-to-day operations (including the ever-present "whatever else comes along.")
Unfortunately, the recession of 2008 was very hard on advertising sales. In 2010 we sold the businesses and moved on.
In 2011 I relocated to Wisconsin and took the position of Stewardship Director at the ambitious and successful Ozaukee Washington Land Trust. I was put in charge of managing 22 nature preserves (which increased to 31 by the end of my tenure!), running a department of 4-17 people (depending on the season), coordinating partnerships with other organizations, writing and managing large grants, organizing a large volunteer corps, recruiting, training and supervising staff, managing special events and last (but not least) serving as our media and outreach coordinator.
There is no part of a business, nonprofit, department or organization that I haven't run!
Gross sales in 3.5 years operating SCM
Budget of EPA funded Great Lakes Restoration Initiative grant
Annual budget of Stewardship Department at OWLT
Acres of land managed
Newsletters produced for SCM and OWLT
Staff members recruited, hired, trained and supervised in 5 years
Editions of Snow's Cut Monthly magazine published
Nature preserves managed for OWLT
Staff members managed in 2015
Revenue sources managed at SCM